Emarketing Trends

JUST HOW ESSENTIAL IS ONLINE PRESENCE FOR A BUSINESS IN THIS AGE?

97% of consumers use the web to search for products and services. Online presence is the existence of a business that can be found through an online search. In this digital age, it is extremely important for a business to have an online presence. Whether it is on a website or a social media page, having an online presence is essential for your business to reap maximum benefits.

Over the years the term online presence has meant many superb things for a business. Sometime back online presence meant having those posts, images and great content at a website or social media page but this has changed with time. Online presence involves basic things such as social media marketing, search engine optimization, blogging, website development.

Keep reading to learn how essential online presence is for a business in this age

Make it easy to track customer behavior

When was the last time you walked from one place to another to look for products and services that you urgently need? We are in digital era so is businesses. Businesses that have built strong online presence have appeared in many searches by their customers. Social media has enabled businesses to track consumer behavior patterns and have available solutions for their needs. Most customers perform online searches to learn about products and services before doing a purchase. By having social media platforms, it will be easy for customers to identify your business and get more information about the business.

Easy marketing for your brand

How much would it cost for you to advertise your business on the social media? Gone are the days when businesses needed to run their advertising campaigns on televisions and radios. This was costly for small businesses which did not have financial resources. Businesses can easily take advantage of their online presence to promote their brands. Social media does not recognize how huge your business is but how strong your online presence is. Through social media, businesses can easily showcase their products and services and share successful stories of their brands.

Wider accessibility for your business

Visibility of a business enhances its accessibility. Online presence is essential for businesses to expand their reach for their potential customers. Social media has allowed business to reach a wider audience. It has also become easier for customers to access the business. Accessibility of a business is important to aid the business perform analysis of their market, profits and competitors. Whether consumers are looking for your products or your business, having an online presence will place your business on a competitive edge.

Make it easier to build relationship with your customers

Social media is always about connecting people; either to other individuals or businesses. Social media makes your business more human, it gives you a brand name. Online presence has the ability to give your business the opportunity to build better relationships with your customers. Social media is one of the simplest ways to form effective connection between potential customers and the brands. Customers are able to interact with the marketers at a personal level and this helps marketers to build loyalty and long lasting relationships with them. By doing this, the customers can refer your brands to others easily.

Conclusion

All businesses should ensure that they are not left behind in this digital era. An online presence is what they all require to reap maximum benefits from digital marketing. We hope that you have gained better insights to skyrocket your business because online presence is the key to achieving greater things.

SNAPCHAT SIMPLIFIES DIGITAL MARKETING

You may be wondering if snapchat is a social media platform you can add in your digital marketing strategy? The answer is definitely yes. Digital marketing world will keep evolving due to the many developments that come up every day. It is in the midst of these developments that snapchats evolved.

For those of us who are not familiar with snapchats, snapchat is a social media app that allows one to take or upload pictures or videos, add a caption and share it in your network. People can see the post then it disappears within twenty four hours. Snapchat has a simple process for creating ads on the platform. Keep reading to learn what’s trending in snapchats to simplify your digital marketing strategy.

Benefits of Snapchats

Snapchat is a user friendly tool and that’s why its emergence at the top in marketing is not surprising. The instant create tool is designed for businesses with less resources and don’t have the expertise in snapchat. The simplification of this process helps businesses in digital ads creation without going through the entire process.

Snapchats helps businesses increase exposure and the ads are simple to manage hence don’t require expertise. Having gained insights on what snapchat is and its benefits in business, here is an overview of how the snapchat’s instant creates feature works;

How does the “instant create” ad work?

When marketers navigate on the snapchat create ads manager, they will have two options to select, instant create or advanced create. Once you click on instant create, you will be directed to choose your objective and give more information on the objective chosen.

You can customize your ad by selecting snapchat to pull pictures from your website or import them from ad media manager library. You can provide more information that’s relevant to your brand.

The final step is to select your target for the ad. At this stage, marketers can easily fill information from the basic features to advanced features. This helps marketers identify more specific features like interests and custom devices. Once done with this, marketers can decide their budget and duration for their campaign.

Conclusion

Digital marketing creates a gaming ground for all businesses no matter their size. All businesses have the ability and opportunities to showcase their products and services to their target audience. Digital marketing is cheaper compared to other traditional advertising methods.

With numerous trends rising every day, businesses need to be on their toes and be ready to adopt any emerging digital marketing development. With more and more people spending time online, businesses need to keep updating their website to add more customers and in return generate more revenue.

We greatly appreciate you for reading this article. Keep glued to us to keep learning on major developments rising in the digital marketing world. Also follow us on Synergistic Emarket Lab website to become experts in digital marketing. Cheers everyone and keep enjoying the swing of digital marketing.

SURE TIPS FOR ACCESSING DIGITAL MARKETING PERFORMANCE

Do you have what it takes to measure the statistics and analytical data in your digital marketing platforms? Depending on where you are in your marketing journey, digital marketing is either a dream or a teachable course anyone can master. If you are in the dream level, you are probably struggling to master your metrics. Measuring your digital marketing performance creates the difference between wishful thinking and actual return on your marketing efforts.

While most businesses have a digital marketing strategy, only few are putting efforts in controlling them. It is essential to realize how customers opinions vary and engaging with them can create a huge difference. The online presence of a business really matters hence its fundamental to know tactics to use to access digital marketing performance.

Keep reading to gain clear insights on the tips to enhance your digital marketing strategies evaluation

Access widely what you Envisioned in Digital Marketing

It’s important to have goals that you desire to achieve at the end of your marketing strategy. Perform an evaluation to see if the goals have been achieved or not. This will help your business direct resources to areas that require some changes.

Identify areas that need to be measured in digital marketing

What indicators do you use to know the areas to measure? Different businesses require different measurement indicators. It is entirely important to know what to measure and that which can’t be measured. The measurable metrics are indicators that align with your business goals. Such indicators need more time and resources and in return generate revenue for the business. By doing this you will recognize areas that aren’t impacting your business.

Identify what really matters in digital marketing

It is essential to realize the metrics that really matter when it comes to your business. This will help you direct your efforts to the right direction. Most businesses focus too much on their page views, likes, comments, followers; time spent by their site visitors and keywords rankings. All these steal business focus on fundamental metrics like conversion rates and revenue metrics. For a business to identify their performance they need valuable metrics and not vanity ones.

Identify a good analytics platform and source the most out of it

There are several analytics platforms that will enable you quantify and analyze your metrics. The various platforms will give results of the measurement index they are meant for. Website analytics enables you to learn on website trends and know everything about your business website. SEO analytics for instance helps you to know social rankings and how satisfactory are your posts on search engine results. Basically, all the analytics should be incorporated for an effective business performance.

Are you ready to access your digital marketing performance? We hope that by reading this you have gained a clear insight on how to do a performance evaluation for your business. For more knowledge keep in touch because we will always turn your business story to a success.

Thanks for reading.

TWITTER MARKETING: KEY LESSONS THAT WILL GROW YOUR ONLINE PRESENCE

Tweet-Tweet! Tweets on twitter are as sweet as a cute bird chirp to greet the whole market. Twitter has made a lot of changes and it’s always under fire. You can imagine all the efforts you put on twitter but in return you get zero followers, no likes and no comments. You might do the impossible to get the best results when it comes to twitter marketing. The ultimate goal for twitter marketing is to attract new followers, generate leads, boost conversions, improve brand recognition and increase sales.

A well-defined twitter marketing strategy is essential in social media marketing to separate your business from your competitors. It’s important for marketers to know that every effort you spend in strategy pay tenfold. Keep reading to learn twitter marketing lessons that will grow your online presence and know areas you are doing it wrong.

Twitter Marketing Lesson #1. Keep it short

It’s always important to keep your posts short, relevant and precise. Twitter provides a platform where you have the capability to condense your posts and be concise. Keeping it short and sweet allows your followers to keep learning from your posts and increase conversions.

Twitter Marketing Lesson #2. Use Visuals

The use of images and videos create a good impression on your followers. Visuals pass information faster and audiences understand better. Visual information is easy to consume, implementing it in your marketing strategy will enhance your online presence and chances for making a sale will be higher.

Twitter Marketing Lesson#3. Use Relevant Hashtags

Hashtags are everywhere. Over the years hashtags have evolved into something greater. When you add a hashtag to a post, twitter indexes it and it became more searchable. When someone searches for a specific hashtag, they are brought to a results page that displays all the relevant posts in real time. Tweets with hashtags engage two times more than those without. Always use hashtags to find new followers and increase brand awareness.

Twitter Marketing Lesson#4. Ask questions

Questions tend to be more engaging in twitter. The audiences are free to give their opinions and comments on the provided questions. The use of questions is an important tool to enhance content strategy. It can also be a great way to pose fun questions to your audience to see the lighter side of your business.

Twitter Marketing Lesson#5. Retweet

Retweeting creates a space to curate content in social platforms. It helps businesses consider their competitors and guests to their posts. Retweeting helps business to learn content marketing strategies and this give them better content for creating retweet-able tweets.

At this point we believe you have learnt better lessons on twitter marketing which you can incorporate in your business to navigate towards your marketing goals. Thank you for keeping in touch and for more information you are free to visit Synergistic Emarket Lab website. Cheers and good day all.

THE ABC OF A WINNING DIGITAL MARKETING STRATEGY IN 2019

Do you have a digital marketing strategy that wins the hearts of your customers? Do you know that everything you post on social media impacts your personal brand? How do you want to be known? Whenever you are engaging your audience and customers to your brand, don’t just sell them your products and services also sell them an experience.

The experience is what will make them come back. A digital marketing strategy is essential to navigate your business towards your marketing goals. With the constantly changing marketing environment, marketers should be at the top of their strategies to suit their customers taste.

It’s time to stop panicking about your marketing strategies. As experts in digital marketing, we have come up with a winning digital marketing strategy to help you grow your business in 2019.

Digital Marketing Strategy: Have a clear insight on what you want

Before you start engaging your audience in social media, it’s essential to know what you want to achieve at the end of a business day. Most businesses fail because they dive into engaging with their audience without a motive behind it. Having a clear insight will enable you to set reachable goals and strategize in the right direction.

Digital Marketing Strategy: Analyze your Past Failures and Successes

It is important for a business to analyze areas where their marketing strategy failed. This helps the business avoid incorporating those strategies and focus more on the strategy that were a success. This will enable marketers do strategies that will align with the marketing goals and use other better tactics to avoid failure.

Digital Marketing Strategy: Research on your Audience

Always keep your audience in your mind at all stages of your business. Learn what they like most, platforms they socially engage most and their language. This will be important for marketers to come up with a digital strategy that suits their taste. This will help marketers provide relevant content that is outstanding and engaging.

Digital Marketing Strategy: Analyze your Competitors

It’s good for businesses to know who their competitors are, know their various brands, know how they wow their customers and connect with them. This is an important factor to consider in social media marketing strategy because competition keeps businesses and audiences lively.

Digital Marketing Strategy: Create Engaging Content, have a Timeline and Optimize Results

Every digital marketing strategy operates using content. Content is the first thing a business relates with their audience. Relationships are driven by content. Having a timeline helps business realize when to do posting, follow ups and engage with their audience. The utmost step for an effective marketing strategy is measuring the results of your tactics. This helps you to know the strategies that are working, learn where to improve and know which strategies to abandon.

Cheers to our readers! We highly appreciate you and we hope that your businesses keep growing in 2019. Feel free to comment and contact us at Synergistic Emarket Lab website.

5 EFFECTIVE FACEBOOK MARKETING TIPS THAT YOU OUGHT TO KNOW

Facebook has changed and grown over the years. Apart from using Facebook to chat with our friends, Facebook has become the most widely used platform by businesses seeking to achieve online presence. Managing your Facebook marketing tactics effectively takes more than paying someone and boosting your ads.

Facebook marketing tips are mastered by many, but few do it correctly. If you are seeking the right effective Facebook marketing tips for your business you are at the right place.

Facebook Marketing #Tip 1. Plan Carefully

Facebook is unpredictable; it can become your greatest friend or enemy depending on what you seek to achieve. Take your precious time and talk with your administrators, marketers and your employees to give them a clear insight of what you want to gain via Facebook marketing.

Do you want followers? Do you want to increase brand awareness? Do you want to improve conversions? Having a concrete idea will help everyone propel towards the right direction. It is important to consider all factors affecting your business in order to plan effectively.

Facebook Marketing #Tip 2. Have a Precise Budget

Working with a fixed budget is important. This helps you avoid overspending on marketing campaigns. A fixed budget will make you manage on Facebook marketing and maximize on it easily. The budget will help you not to compromise with other business plans and focus on achieving your set target.

Facebook Marketing #Tip 3. Create a Schedule

When it comes to digital marketing a timeline is vital. A schedule helps marketers plan on the time to create content, post, engage with audience and do their marketing campaigns. The schedule got to work hand in hand with the fixed budget to enhance maximum reach. Also it’s important to have a definite timeline for running your marketing campaign.

Facebook Marketing #Tip 4. Create Quality Content

“Content is the king.” Do you struggle to get traffic to your website? Driving traffic in your website is essential because no matter the quality of articles you write, without readers it’s useless. That’s why it is important to master content marketing, know what your audience want and post relevant content that will engage them maximally.

Give your audience the opportunity to ask you questions and give in their opinions. Brand building is associated with Facebook marketing; this means people will associate your brands with the posts you create.

Facebook Marketing #Tip 5. Organize Your Facebook Events

People like engaging in fun activities. You can use your Facebook platform to engage your audience in activities like filling questionnaires, playing a game that features your products and services and giving rewards to the first person who will comment or like your post. All these events attract your audience more to your brand and improve your business visibility.

We hope that by reading this, you have gained a better insight on Facebook marketing. Of course, we would want to hear from you! Feel free to visit our website Synergistic Emarket Lab. Have a good day folks.

5 KEY POINTS IN A SUCCESSFUL CUSTOMER RETENTION STRATEGY

How much have you invested in marketing your business? It could be millions, thousands or hundreds. That’s why it is important to come up with tactics that will help you retain your hard earned customers. If your customers keep coming back its essential for everyone in the business to focus on retaining those customers.

Statistics show that getting new customers is easy than retaining old customers. Customer retention is a powerful force that keeps your business running, it is important to understand tactics that lead to a successful customer retention strategy. There is a lot of information out there about customer retention strategy but we will go straight to giving the top five points that lead to success.

1.Determine your Customer Retention Strategy

As much as the main goal of a business is to get profit, it is important to focus on retaining customers. This is because their purchases are what keeps the business growing. Therefore, businesses should come up with a precise strategy that focuses on retaining customers. Marketers should determine what keeps their customers coming back and maximize on it effectively.

2.Build your Team

After realizing what draws your customers to your business, build a team who will help your business achieve your objective of retaining your customers. Come up with sales agents who interact with your customers to know their needs and complain. This will help you know the areas to improve to offer better services.

3.Offer Commissions to your Team

Giving incentives to your sales agents is important to retain them at your business. This will enable them offer better services to customers, engage customers effectively and focus solely on the business. It’s important for businesses to know that their customers are the most valuable assets and failure to offer commissions will make your sales agents spend more time chasing new businesses.

4.Market to Existing Customers

Businesses should focus more on existing customers than spending a lot of time looking for new customers. Focusing on your customers attention and interactions help businesses build effective customer relationships. These help businesses to get credible feedback on their products and services.

5.Measure your Customer Loyalty

Customer feedback helps you to improve on your products and services. Learning your customer purchasing behavior helps you to know their level of satisfaction. Ask them questions regarding your products such as which areas do you want us to improve? Do you intend to purchase our products again? The information gathered is important to help you realize if you have met your customers needs, ways to improve on your products and services and ways to boost your brands against your competitors.

We really appreciate you for taking your time to read this article. We hope you have gained clear insights on tactics to use to achieve a successful customer retention strategy. For more knowledge on social media marketing feel free to visit Synergistic Emarket Lab website.

Top 10 TIPS TO INCREASE WEB TRAFFIC FOR YOUR BUSINESS

TOP 10 TIPS TO INCREASE WEB TRAFFIC FOR YOUR BUSINESS

Before diving into business, it is essential for marketers to understand their target audience and identify platforms they engage in most. This helps marketers to diversify their web traffic. This helps the business manage its finances effectively in its social media marketing campaigns.

A steady flow of new customers increases business visibility, increase web traffic and enable business achieve its objectives. Which tactics are you using to increase web traffic for your business? Keep reading to know the tips which will help you increase web traffic for your business.

1.Optimize your Website Content

“Content is the king.” Posting relevant content in social media platforms increases web traffic. This is because relevant information captures the interest of your audience. It is important for marketers to understand that no matter the quality of content they write, without readers their efforts are bore less. Marketers should optimize on their content marketing strategy since this is what drives traffic.

2.Use Social Media

Unlike traditional methods of advertising, social media provides the best marketing platform where marketers engage with their customers. Marketers are able to know their customers needs and provide solution. Coming up with a post sharing schedule is important to help marketers plan their strategy to ensure that they are not under-sharing or over-sharing.

3.Do Content Outreach

Optimizing on your content is essential to reach new customers and retaining old customers. Connecting with your influences help you to reach more audience.

4.Guest post on your Competitors Website

Guest posting helps marketers to reach new audience and improve on SEO rank. This helps your business to be identified with your competitors easing the search of your target audience.

5.Use Hashtags to Increase Web Traffic

Hashtags are a great way to increase web traffic. Adding hashtags to posts allow your products and services to pop up whenever the audiences do their search on the search engine.

6.Be Active on Social Media

Posting content, reading comments and replying to your audience will enhance your interactions.

7.Build Back links

A back link is a link to your website from another website. Back links help your influences reach the audience on your behalf. The more the audience searching on the link in the search engine, the higher the SEO ranking.

8.Use Email Marketing

Sending emails to your customers make them feel appreciated and improve customer relationship. The loyalty between marketers and customers will be maintained and credibility will be enhanced. This will make your customers influence other people to your products.

9.Create a System that allows you to get Recurring Traffic

Email marketing provides the best platform for the business to reach their customers directly. It is through email marketing, that customers will have the urge to learn more about your business. The customers will increase their search for your business and influence other people.

10.Repackage and Re purpose your Content

The more the content marketers create the more the results they expect in return. Marketers can turn their posts to videos or images and this capture more attention than posting them in word form.

Thank you for reading this article. Feel free to visit Synergistic E market Lab website to equip yourself with more knowledge.